This started with an easy question - “we need more parent engagement.” Easy right, right? The parents had packet blindness, white paper with black text and stapled. We reimagined the beginning of the year packet showcasing the school’s rowing crew theme (aka Harry Potter houses). Each folder is customized to the 4 teams with a crew specific scholar handbook and a special sticker. The calendar was gamified to make the parents engage with the school and accountable by their kids with a fun sticker system. To avoid this folder and yearly calendar from getting lost in the paperwork.